Viral marketing is about inspiring people to spread the message for you. By creating awareness through social media, entertainment and sharing. A successful viral marketing campaign will have a much greater impact than a non-viral campaign. Crafting a successful viral marketing campaign is extremely difficult and requires heavy planning, research and resources. The campaign must target consumers entertainment needs and challenge and respond to popular opinions.
Examples of great viral videos:
So, what can help you to go viral?
Have an opinion and get emotional: Viral marketing is all about emotions, you will not please everyone and you should never aim to do so. It is important to have an opinion that will inspire strong emotions. You want people to either hate you or love you. This will get people excited and prompt them to share and respond. Take action!
Do the unexpected: Seriously, do something crazy!! If you want people to notice you, you will have to do something that is unexpected. Don’t be like everyone else and promote the product to look “cool”. If the campaign offers something different consumers will be more interested and exited by your product promoting them to show others.
Don’t make traditional advertisements: Viral marketing isn’t just about people sharing advertisements. Marketers must focus on creating a story, something that consumers can get involved in. Business promotion should be subtle and never the focal point.
If they like it, make more!: When consumers have seen you campaign and then like it make a sequel while you still have their attention. Keep giving them more of what they want and then introduce your brand.
Promote sharing: Sharing is what viral marketing is all about. Make it easy for consumers to share and comment on the campaign. Allow people to download the content via email or publish to their social networks.
Encourage comments and communication: the connection with your audience is a vital part of viral campaigns. Respond and share user generated comments and questions. Encourage communication between the audience.
What do you think makes a campaign go viral? and What are some of the best viral marketing campaigns? Comment below!